Writing on college-level persuasive topics requires you to take a personal stand on a jump on this site certain point or issue. You need to choose a topic that can get you mentally motivated to argue your point passionately and effectively. Be certain the sources you cite are not only factually accurate but credible. Choose a topic that lets you read other people's writings about it, or do your own firsthand research. For example, if you want to write an article on why firefighter benefits in a certain city should not be reduced, interview firefighters, their legislative supporters and also their legislative opponents. This will give you primary research and greatly support whichever side you argue. In persuasive writing, the operative concept is persuasion, so the tone of the writing may be serious, but informal, and information may be presented in a way that may manipulate the reader with poetic flourish. The writer may utilize various rhetorical techniques and strategies to sway their audience and compel them to adopt their opinion. As a result, hard evidence, while useful and important, is not the sole form of justification for their position that a writer can use. They can also appeal to morality, ethics, logic, opinion, and emotion.